China Hongbao Proposes Rebranding as “SwiftLife Holdings” to Align with On-Demand Services Strategy

Bulletin Express
Aug 24

China Hongbao Holdings Limited (abbrev. China Hongbao) announced that its board plans to rename the company “SwiftLife Holdings Limited” and adopt the Chinese name “隨叫隨到生活控股有限公司”. The proposal will be put to shareholders by special resolution at an upcoming extraordinary general meeting (EGM). If approved, the change will take effect on the date of the resolution, followed by the requisite filing with Hong Kong’s Companies Registry.

Management rationale: According to the board, the new branding is intended to better reflect the group’s strategic shift toward the fast-growing domestic e-commerce and on-demand services market. The group’s indirect wholly owned subsidiary, Hainan Hongbao Linkage Technology Co. Ltd., has launched “隨叫隨到上門服務平台”, a one-stop platform that connects users, merchants and service providers. Additional investment is planned to expand service offerings, deepen local market penetration and diversify revenue sources.

Impact on shareholders: The proposed name change will not affect shareholder rights or the validity of existing share certificates, which will remain acceptable for trading, settlement and registration. New certificates issued after the effective date will bear the new corporate name. Subject to confirmation by The Stock Exchange of Hong Kong Limited, the company will also adopt new English and Chinese stock short names; details will be announced upon approval.

Next steps: A circular containing full particulars of the name-change proposal and the EGM notice will be dispatched to shareholders in due course. Further announcements will disclose the EGM results, the effective date of the new name and updated stock short names once determined.

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