Recently, the "Fertile Soil Selections - Quality Guangping" premium agricultural product exhibition and matchmaking event kicked off at the local Xinfadi Market in Guangping County, Handan City, Hebei Province. The event centered on production-sales connectivity and farmer welfare, creating a one-stop shopping experience for attendees.

A total of 30 standard exhibition booths were set up at the venue, featuring over 200 types of high-quality local agricultural products across 10 major categories, including peanut oil, handmade noodles, and edible fungi. The displays comprehensively showcased the achievements of Guangping County’s specialty agriculture sector and the appeal of its local offerings.

According to Li Yunguang, Deputy Director of the Guangping County Agriculture and Rural Bureau, citizens could receive free agricultural product consumption vouchers on-site during the exhibition period, which could be redeemed and deducted directly at various booths for immediate pickup, offering strong consumer benefits. The event innovatively adopted a dual-line exhibition model combining online and offline channels, leveraging the JD.com Specialty Store to facilitate on-site product viewing and trial, followed by online ordering and delivery.

Additionally, a dedicated precise production-sales matchmaking and negotiation area was established, providing a collaborative platform for agricultural enterprises and cooperatives to engage in face-to-face talks, sign agreements, and expand sales channels. Furthermore, performances such as acrobatics, magic shows, and Sichuan opera face-changing were scheduled to take place at the event, allowing visitors to browse quality goods, enjoy entertainment, and relax during their leisure time.

Li Yunguang noted that this event effectively integrates local agricultural resources, broadens the sales channels for specialty products, and continuously enhances the "Quality Guangping" agricultural brand, injecting strong momentum into the high-quality development of rural industries.