Movement Alert|Western Digital Falls 3.33% in Regular Trading, Kioxia CEO Warns Storage Price Rally May Cool, Dragging Sector Lower

Market Focus
Sep 11

On September 11, Western Digital fell 3.33% in regular trading, trading at $444.155/share, with turnover of $6.91 billion. The storage sector has come under pressure for a second consecutive session following a warning from the Kioxia CEO that storage prices have risen far enough.

Kioxia CEO Hiroo Ota stated publicly that he has instructed his sales team not to significantly raise quotes for data center customers, warning that even hyperscale operators have limited budgets. He emphasized that if prices continue to spiral out of control, it would ultimately undermine AI investment willingness and damage long-term growth across the broader memory market. Kioxia's NAND flash average selling prices surged 70% quarter-over-quarter in the June quarter, following a more-than-doubling in the prior period. The CEO indicated that another 70% sequential increase is unlikely, though he did not rule out future price adjustments.

Across the Technology Hardware, Storage and Peripherals sector, SanDisk fell 4.01%, while Apple rose 2.51%, Dell Technologies gained 11.52%, Super Micro Computer added 7.65%, and Hewlett Packard Enterprise climbed 10.38%.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)

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