Residents of Nanzheng heading to work, returning home, or shopping via Wanshan East Road, Heping Road, and Yuyin Road may have noticed a significant improvement. The streets are more orderly, cleaner, and the overall environment has been refreshed. Behind this visual upgrade is a new city management initiative called the "Golden Hour" campaign, which is now officially underway.

The Urban Management and Law Enforcement Bureau, in collaboration with the County Public Security Bureau's Traffic Management Brigade, has launched a routine special rectification program across major and secondary roads in the urban area. This initiative focuses on addressing key challenges in city appearance management by establishing a concentrated enforcement window from 9:00 AM to 10:00 AM daily, designated as the "Golden Hour." The initial phase targets three core routes: Wanshan East Road, Heping Road, and Yuyin Road.

Where to start

According to Lu Hao, a section chief of the County Urban Management Comprehensive Law Enforcement Brigade, the process adheres to a standardized rectification workflow. Teams assemble on time to assign tasks, then conduct zoning-based inspections and corrective actions. By simultaneously addressing both city appearance issues and traffic violations, the efficiency and effectiveness of these efforts have improved significantly compared to previous campaigns.

To solidify these achievements, the initiative fully implements a grid-based responsibility system and a "road chief" accountability framework. Detailed division of responsibilities for each road section ensures that designated personnel are assigned to specific posts with clear duties. Law enforcement officers actively guide business owners to operate in a standardized manner and encourage residents to practice civilized travel habits, fostering a collective effort to maintain a well-ordered urban environment.

Li Weiyan, a shop owner along Wanshan Road, expressed satisfaction with the changes, noting, "After the rectification, the environment has become better. Vehicles are parked in an orderly way, and the streets are cleaner."

Why this phased approach matters

The campaign is being rolled out in two stages. The first phase, which runs until the end of September, focuses on creating demonstration sites and refining the standardized rectification process to develop replicable best practices. Starting in October, the initiative will expand to cover all major and secondary roads across the urban area, establishing a routine cycle of ongoing rectification efforts.

Hu Wei, the captain of the Shuijing Squadron under the County Urban Management Comprehensive Law Enforcement Brigade, highlighted the innovative aspects of the program. "This new on-time closed-loop operation model makes urban management more standardized, civilized, institutionalized, and regular," he said. "Going forward, we will remain committed to governance standards, consistently strengthen road section controls, and steadily push toward full-area coverage. Our goal is to fundamentally prevent the recurrence of disorder and continuously enhance the city's clean and orderly image."

Understanding the key terms

To help residents grasp the essentials of this initiative, here are the core definitions: The "Golden Hour" refers to the daily enforcement period from 9:00 AM to 10:00 AM, when concentrated law enforcement resources are deployed. The "Grid-based responsibility plus road chief system" divides road sections into manageable zones, with designated personnel and clear accountability for each post. The "On-time closed-loop operation model" outlines a standardized process that moves from punctual assembly and zoning inspections to consolidation of results, creating a comprehensive operational framework. The campaign's timeline runs from demonstration in key areas by the end of September to citywide coverage starting in October, with continuous, cyclical enforcement thereafter.

What this means for you

For local businesses, this means adhering to standardized business practices and cooperating with authorities to maintain a well-regulated street environment. For residents, it involves practicing civilized travel, parking vehicles in designated areas, and contributing to a cleaner, more organized Nanzhang. The collective effort aims to elevate the city's overall quality of life and sustain long-term improvements in urban management.