2026 Media Expedition Across Gansu: Traversing the Province to Chronicle the Pursuit of Quality-Driven Development

Deep News
Yesterday

A five-day journey from September 7 to 11, 2026, saw a delegation of journalists participating in the 2026 mainstream media "Quality Gansu Tour" heading eastward through the cities of Baiyin, Lanzhou, Dingxi, Pingliang, and Qingyang.

The reporters navigated industrial parks, testing laboratories, traditional Chinese medicine production facilities, modern agricultural bases, and digital economy hubs, conducting on-site visits to numerous enterprises, research institutions, and quality-focused county development pilot sites. This extensive tour was dedicated to documenting the concrete steps being taken to build a quality-strong province across the Gansu region.

Editors and reporters from central media outlets, key national news websites, and provincial mainstream media delved into the frontlines of quality infrastructure, traditional Chinese medicine, specialty agricultural products, and the digital economy. They visited leading enterprises, scientific research bodies, and grassroots quality assurance units to uncover innovative measures, practical outcomes, and exemplary experiences related to the "Three Strengths and One Foundation" strategy—bolstering enterprises, industrial chains, county-level quality, and fundamental quality infrastructure.

Their objective was to comprehensively record the vivid stories of how Gansu is leveraging quality transformation to upgrade industries and drive high-quality regional economic growth. With this, the 2026 mainstream media "Quality Gansu Tour" has officially concluded, while the broader "Quality Month" promotional activities continue. Multi-platform reporting will persist, showcasing the evolving landscape of Gansu's quality development initiatives.

The delegation's first stop was Baiyin City, with a focus on non-ferrous metallurgy and the strengthening of key enterprises and industrial chains. At Gansu Rare Earth New Materials Co., Ltd., Gansu Dongfang Titanium Co., Ltd., Baiyin Nonferrous Northwest Copper Processing Co., Ltd., Northwest Research Institute of Mining and Metallurgy, and Gansu Hongda Aluminum Profiles Co., Ltd., reporters toured production workshops and research laboratories. They gained a close-up view of the complete processes for rare earth new materials, titanium, copper processing, and aluminum profiles, learning how research institutions are solving technical bottlenecks and empowering industry chain upgrades. The visits highlighted the strong momentum of this traditional industrial city in fostering new quality productive forces through quality innovation.

Leaving Baiyin, the group returned to Lanzhou to inspect provincial-level quality infrastructure. At the Gansu Provincial Product Quality Supervision and Inspection Institute and the Gansu Provincial Institute of Metrology, journalists witnessed how technical services like inspection, testing, and metrology calibration provide a solid technological foundation for provincial industries. A visit to Gansu Longshenrongfa Pharmaceutical Co., Ltd. shed light on how pharmaceutical companies strictly manage quality control to safeguard the industry's development.

The delegation then traveled to Dingxi, focusing on the traditional Chinese medicine industry chain in the "Millennium Medicine Town" of Longxi. At Dingxi High-Strength Fastener Co., Ltd., they explored how this equipment manufacturer adheres to high quality standards and refines its core products. Visits to Longxi Yifang Pharmaceutical Co., Ltd., the Longxi County Agricultural Technology Extension Center, and Gansu Guangyao Baiyunshan Traditional Chinese Medicine Technology Co., Ltd. provided a complete picture of quality management throughout the entire chain—from medicinal herb cultivation and agricultural standard application to processing and production—revealing Dingxi's strategy for strengthening its TCM industry chain.

The journey continued to Pingliang for in-depth investigations into agricultural product enterprises and quality-oriented county development. At Jingning County Dimei Deyuan Modern Agriculture Group Co., Ltd., the focus was on how the apple industry has transformed through standardized planting and brand management. Discussions with officials overseeing Jingning's quality-strong county initiative revealed approaches to county-level quality enhancement. Later stops at Pingliang Guowei Starch Co., Ltd. and Jingchuan Xukang Food Co., Ltd. examined how agricultural product processing enterprises leverage local resources and quality control to extend value chains and boost specialty agriculture.

The final leg brought the delegation to Qingyang for a survey on digital economy foundation-building and quality county development. At the Qingyang Yunchuang Smart Big Data Co., Ltd. exhibition hall, they gained an overview of the city's digital economic layout, followed by a visit to the China Mobile Qingyang Cloud Computing Big Data Center to observe the wave of computing power infrastructure construction.

Building a quality-strong province is a critical component of advancing a modern, happy, and beautiful new Gansu. This 2026 mainstream media "Quality Gansu Tour" serves as a key promotional campaign organized by the Gansu Provincial Administration for Market Regulation in conjunction with the national "Quality Month." It represents a significant communication initiative to publicize the province's efforts in implementing quality improvement actions, consolidating quality infrastructure, strengthening key industrial chains, and cultivating quality-strong counties.

The tour garnered widespread participation from central, provincial, and other regional media. Across the five core themes—non-ferrous metallurgy upgrades, quality infrastructure empowerment, TCM chain strengthening, specialty agricultural improvement, and digital economy foundation—media outlets produced a diverse range of converged products, including in-depth reports, on-site features, short videos, posters, and H5 pages. These were widely disseminated across major platforms, creating a powerful all-media communication presence that offered multi-faceted interpretations of Gansu's quality construction experience.

Throughout the event, local market regulation and publicity departments provided robust support, ensuring the smooth execution of the interview schedule. Participating journalists expressed that these frontline visits provided genuine insights into Gansu's vibrant energy for driving industrial transformation and upgrading through quality, leveraging its resource advantages. They committed to continuing their coverage of Gansu's progress in building a quality-strong province.

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