As the 2026 interim reporting season wraps up for A-share companies, a wave of listed firms in the "AI + Consumer" space has posted standout results. From AI-enabled smartphones and smart glasses to service robots, artificial intelligence is fast becoming a key growth engine for corporate earnings, propelled by favorable policies and technological breakthroughs.

The earnings boost from AI is now spreading broadly, with consumer companies seeing gains across multiple fronts. Data from same direction shows that the consumer electronics components and assembly sector is reaping the most direct benefits, consumer content platforms are leveraging AI to carve out a second growth curve, and even traditional textile and apparel makers are rewriting their profit playbooks with AI.

According to iFind statistics, among the 89 listed consumer electronics components and assembly companies that have disclosed interim results, 65 reported year-on-year revenue growth, with firms venturing into AI servers and AI smart terminals achieving particularly strong gains. Industry leader Foxconn Industrial Internet Co., Ltd. posted first-half revenue of 557.861 billion yuan, up 54.63% year on year, and net profit attributable to shareholders of 23.74 billion yuan, a 95.99% surge, both setting record highs for the same period since listing, while also marking a fourth consecutive quarter of single-quarter net profit above 10 billion yuan.

Luxshare Precision Industry Co., Ltd. also delivered gains in both revenue and profit. The company reported revenue of 174.504 billion yuan in the first half, up 40.16% year on year, with net profit attributable to shareholders reaching 7.843 billion yuan, a rise of 18.04%. Its consumer electronics business brought in 122.476 billion yuan, up 19.27%, underpinned by the rollout of new product categories such as AI smartphones, AI PCs, and smart wearables, which continue to anchor the company's growth foundation.

While hardware remains on a strong upward trajectory, content and marketing sectors are also buzzing with activity. In consumer content and smart marketing, innovative AI offerings are forging new revenue streams. In the first half of 2026, the digital marketing segment of Leo Group Co., Ltd. generated revenue of 8.386 billion yuan, with its share of total revenue climbing to 82.31% from 77.6% in the same period last year. In April, the company's wholly owned subsidiary, Leo Group Digital Technology Co., Ltd., unveiled CubSwarm, a self-developed multi-agent collaboration system tailored for professional marketing scenarios, compressing traditional full-case marketing workflows from weeks to hours. The CEO of Leo Digital once noted that "AI is becoming the new 'marketing operating system.'"

In the AI marketing arena, Tianyu Digital Technology (Dalian) Co., Ltd. has posted impressive numbers. In the first half, the company achieved revenue of 1.094 billion yuan, up 10.77% year on year, and net profit attributable to shareholders of 40.72 million yuan, a robust 72.41% increase. During the reporting period, it generated 28,000 AI-produced videos, and its livestream e-commerce interactions totaled 3.669 million, with AI-driven interactions accounting for 94.77%, highlighting AI's deep integration across the company's entire marketing chain.

Even in the conventional textile and apparel sector, AI is reshaping profit dynamics. Guangdong Hongxing Industrial Co., Ltd. reported first-half revenue of 843 million yuan, up 2.49% year on year, and net profit attributable to shareholders of 15.79 million yuan, a 37.50% jump. Its overall textile and apparel gross margin stood at 32.78%, a year-on-year increase of 2.18 percentage points. The company stated it has established a dedicated AI task force to advance custom AI module development, using AI to revamp the full spectrum from R&D and design to brand photography and supply chain operations, enhancing efficiency in research, content production, virtual modeling, and digital shooting.

Industry data corroborates this trend. National Bureau of Statistics figures show that retail sales of wearable smart devices more than doubled in the first half, while on the supply side, profits in the electronics sector surged 96.9% year on year, contributing 8.5 percentage points to the overall profit growth of industrial enterprises above a designated size, serving as a key pillar for the sector's rapid profit expansion. Estimates from Wellsenn XR suggest that global AI smart glasses sales hit 3.48 million units in the second quarter of 2026, a year-on-year surge of nearly 200%. For 2026, the firm projects AI smart glasses sales of 15 million units, AI camera glasses at 13 million, and AI audio glasses at 2 million.

Why is AI unlocking new growth potential in consumer spending? The answer lies in both top-level national strategy and technology-driven industrial upgrades. Policy frameworks are leading the charge. In June 2026, the Ministry of Commerce and seven other departments jointly issued implementation opinions on accelerating the development of "AI + consumption," outlining 17 measures across five areas, including enhancing AI-enabled goods consumption, expanding AI-powered services, and advancing AI-driven business innovation, with the goal of bringing AI into households and businesses nationwide. An official from the Ministry of Commerce's Market Construction Department noted that the policy centers on fostering deep integration of AI with consumer activity, with key focuses on expanding smart product consumption, empowering service consumption, and creating new consumption scenarios.

The dual forces of policy and technology are bridging both supply and demand sides: smart product supply creates fresh demand, while AI-enabled services unlock existing demand, gradually resolving structural bottlenecks like "products without markets" or "demand without supply" that have plagued AI adoption. As policy paves the way and technology leads, industrial transformation is moving from point-specific efficiency gains to systematic overhaul. Zhang Mingyi, EY's North China managing partner, notes that AI is reshaping the foundational logic of the consumer industry chain, with the most profound shift being a structural change in consumption entry points—AI agents are increasingly taking over parts of the consumer decision-making process, moving brand competition from "fighting for exposure" to "being selected by algorithms."

In his view, AI's impact on consumer enterprises spans multiple dimensions: shifting business models from one-off product sales to scenario-based services and ongoing operations, changing profit logic from "single transactions" to "full lifecycle value management"; elevating customer experience toward more personalized, predictable, high-quality services; and enabling real-time visibility and intelligent decision-making in supply chains, shortening delivery cycles and boosting inventory efficiency. The influence extends beyond the consumer front end, permeating the entire upstream and downstream chain. Experts at a Ministry of Commerce research institute suggest that deep AI integration with the consumer sector can drive digital restructuring of upstream supply chains, helping resolve supply-demand mismatches and serving as a vital pathway for smoothing the domestic economic cycle. These experts project that AI could lower corporate operating costs by 15% to 30%, cut overall costs by 15% to 45%, deliver personalized services at standardized costs, promote precise supply-demand matching, and fuel consumption expansion and quality upgrades.

Looking ahead, "AI + Consumer" is positioned at the starting line of a trillion-yuan market. On the terminal product front, AI glasses, service robots, and smart home solutions are already entering commercial deployment. The interim report of GoerTek Inc. shows the company leveraging its "components plus complete devices" full-stack capabilities to participate in every stage of AI terminal development, from component R&D to full device manufacturing, with its smart hardware business generating 19.893 billion yuan in first-half revenue, as AI smart glasses and smart wearables segment maintained steady growth. Similarly, Ecovacs Robotics Co., Ltd. reported first-half service robot revenue of 6.094 billion yuan, up 26.82% year on year, representing 58.94% of total revenue, with global service robot shipments rising 44.1%. Revenue from new categories like window-cleaning, lawn-mowing, and pool-cleaning robots abroad grew 75.1%, as robots expand from indoor floor cleaning to diverse home settings encompassing windows, courtyards, and pools.

As terminal products make their mark, market consensus is firming. In terms of market scope, multiple institutions believe "AI + Consumer" is transitioning from new product introduction to rapid penetration growth. A research report from CITIC Securities indicates that the accelerating adoption of AI applications is likely to continue. On the hardware side, AI is progressively embedding into daily life, with entry points diversifying across large terminals like vehicles, robots, and smart homes, as well as wearables such as smart glasses and earbuds, and smart toy subcategories. On the software side, upgrades in model reasoning capabilities are driving the rapid deployment of enterprise-grade Agentic AI, which should further accelerate application adoption. A report from Huatai Securities suggests that AI glasses, smart wearables, service robots, and 3D printing are poised to become new consumption gateways and scenario carriers. Should device penetration, service subscriptions, and ecosystem closed loops continue to gain validation, the profit model for these products is likely to evolve from one-time hardware sales toward sustainable service-based monetization.