Xero Bull Sees Early Traction on U.S. Brand Investment
Dow Jones
Sep 11
2315 GMT - Xero's U.S. brand investment is showing early traction, with an impact on growth likely from 2H FY2027, says Citi. The bank says the ASX-listed accounting-software provider "is beginning to see improved unaided brand awareness from increased U.S. brand spend, which is also supporting performance marketing." It cites a discussion with management at a conference in New York. "Management reiterated that brand investments take time to translate into subscriber and revenue growth, with meaningful benefits likely a 2H27 story," Citi says. The bank has a "buy" rating and A$113.60/share target on Xero. Shares ended Thursday at A$68.79.
At the request of the copyright holder, you need to log in to view this content
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.