Dave & Buster's Needs More Consistent Marketing, CEO Says
Dow Jones
Sep 15
1856 ET - Dave & Buster's Entertainment Chief Executive Darin Harper says the company needs a marketing makeover. He tells investors on a call that the company's new chief marketing officer is the first after more than a year, and several years without consistent marketing leadership. The result was a constantly shifting promotional calendar and messaging that didn't resonate with consumers, Harper says. Dave & Buster's plans to simplify its marketing messages to be more consistent with pricing, while adding new types of games that will attract customers. Shares fall 12%.
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