Dave & Buster's Aims to Increase Gameplay Time with Simpler Pricing
Dow Jones
Sep 15
1859 ET - Dave & Buster's Entertainment has adjusted its pricing strategy to simplify the customer experience and try to get consumers to stay longer, CEO Darin Harper tells analysts on a call. Customers have reported that the kiosk where they buy a card to use for arcade games is confusing and the price structure is difficult to figure out, Harper says. The company has simplified the kiosk experience and adjusted pricing to allow guests to play for longer. So far, time spent on the gaming floor is up 20%, Harper says. This helped boost revenue from food and dining during the quarter, as well, he says.
At the request of the copyright holder, you need to log in to view this content
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.