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Planet Fitness

50.09

-1.0700-2.09%

Volume:265.35K

Turnover:13.32M

Market Cap:3.78B

PE:17.04

High:51.30

Open:50.85

Low:49.53

Close:51.16

52wk High:114.26

52wk Low:37.03

Shares:75.51M

Float Shares:69.98M

Volume Ratio:0.53

T/O Rate:0.38%

Dividend:- -

Dividend Rate:- -

EPS(TTM):2.94

EPS(LYR):2.62

ROE:2.79%

ROA:8.54%

PB:-6.17

PE(LYR):19.12

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Overview Company News Filings

Planet Fitness: Pricing Experiment, Digital Initiatives, and Franchise Expansion Support Buy-Rated Growth Outlook

Planet Fitness management to meet with KeyBanc

What Planet Fitness (PLNT)'s Marketing Pivot, Guidance Cut and Lawsuit Mean For Shareholders

Simply Wall St.

Shareholders Sue Planet Fitness Over Accelerated Growth and New Member Claims

Planet Fitness is Maintained at Equal-Weight by Morgan Stanley

Analysts Offer Insights on Consumer Cyclical Companies: Planet Fitness (PLNT) and eBay (EBAY)

Morgan Stanley Adjusts Price Target on Planet Fitness to $51 From $47, Keeps Equalweight Rating

MT Newswires Live

Planet Fitness Traffic Holds Steady as Life Time Shows Growth Runway

Planet Fitness Director Makes Bold Insider Move That Could Signal Big Potential

Direktur Planet Fitness Stephen Spinelli Jr Akuisisi 10.000 Saham Senilai $492.800

Planet Fitness Faces H2 Deceleration, Marketing, Pricing Uncertainty, RBC Says

MT Newswires Live

RBC Adjusts Price Target on Planet Fitness to $65 From $70, Maintains Outperform Rating

MT Newswires Live

The Joint Corp Q2 Revenue Beats Estimates, Reiterates 2026 Outlook

Xponential Fitness Q2 Hit by Lower Equipment, Merchandise Sales, Cuts 2026 Outlook

Planet Fitness price target lowered to $106 from $133 at Jefferies

Planet Fitness Inc Reports Results for the Quarter Ended June 30 - Earnings Summary

Planet Fitness reports Q2 adjusted EPS 88c, consensus 85c

Planet Fitness raises FY26 adjusted EPS view to up 6% from up 4%

Planet Fitness Q2 Revenue Beats; Reiterates 2026 Revenue Growth

Planet Fitness Announces Three Development Agreements in Florida

THOMSON REUTERS

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Published first on TheFly – the ultimate source for real-time, market-moving breaki...","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tipranks_highlight","url":"https://www.tipranks.com/news/the-fly/planet-fitness-management-to-meet-with-keybanc-thefly-news?utm_source=itigerup.com&utm_medium=referral","rn_cache_url":null,"directOrigin":true},"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.tipranks.com/news/the-fly/planet-fitness-management-to-meet-with-keybanc-thefly-news?utm_source=itigerup.com&utm_medium=referral","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tipranks_highlight","symbols":["LU2095319765.USD","LU2210149790.SGD","LU1923622614.USD","LU2125909247.SGD","LU0053671581.USD","LU0390134368.USD","LU2211815571.USD","PLNT","LU2210150020.SGD","LU0266013472.USD","BK4216","LU2125909593.SGD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2663847047","title":"What Planet Fitness (PLNT)'s Marketing Pivot, Guidance Cut and Lawsuit Mean For Shareholders","url":"https://stock-news.laohu8.com/highlight/detail?id=2663847047","media":"Simply Wall St.","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2663847047?lang=en_us&edition=fundamental","pubTime":"2026-08-31 01:22","pubTimestamp":1788110536,"startTime":"0","endTime":"0","summary":"Planet Fitness recently faced a securities fraud class action lawsuit after its marketing shift toward more fitness-focused members coincided with weaker-than-expected Q1 membership growth, lowered 2026 revenue and EBITDA guidance, and a pause on a planned national Black Card price increase.\nThe company’s admission that its marketing pivot may have gone too far highlights how sensitive its model is to alienating casual gym-goers, the core of its customer base.\nWe’ll now examine how the...","market":"nz","thumbnail":"https://images.simplywall.st/asset/industry/4213000-choice2-main-header/1585186738095","type":0,"news_type":0,"thumbnails":["https://images.simplywall.st/asset/industry/4213000-choice2-main-header/1585186738095"],"rights":{"source":"simplywall_highlight","url":"https://simplywall.st/stocks/us/consumer-services/nyse-plnt/planet-fitness/news/what-planet-fitness-plnts-marketing-pivot-guidance-cut-and-l","rn_cache_url":null,"directOrigin":true},"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://simplywall.st/stocks/us/consumer-services/nyse-plnt/planet-fitness/news/what-planet-fitness-plnts-marketing-pivot-guidance-cut-and-l","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"simplywall_highlight","symbols":["LU0053671581.USD","LU2125909247.SGD","BK4216","LU2211815571.USD","LU2210149790.SGD","LU0390134368.USD","LU2125909593.SGD","PLNT","LU2210150020.SGD","LU2095319765.USD","LU0266013472.USD","LU1923622614.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2660328381","title":"Shareholders Sue Planet Fitness Over Accelerated Growth and New Member Claims","url":"https://stock-news.laohu8.com/highlight/detail?id=2660328381","media":"TIPRANKS","labels":["shareholding"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2660328381?lang=en_us&edition=fundamental","pubTime":"2026-08-20 17:43","pubTimestamp":1787218991,"startTime":"0","endTime":"0","summary":"A class action lawsuit was filed against Planet Fitness ($PLNT) on July 14, 2026. Plaintiffs allege that they acquired Planet Fitness stock at arti...","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tipranks_highlight","url":"https://www.tipranks.com/news/shareholders-sue-planet-fitness-over-speeded-up-growth-and-new-member-claims?utm_source=itigerup.com&utm_medium=referral","rn_cache_url":null,"directOrigin":true},"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.tipranks.com/news/shareholders-sue-planet-fitness-over-speeded-up-growth-and-new-member-claims?utm_source=itigerup.com&utm_medium=referral","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"shareholding","news_rank":0,"length":0,"strategy_id":0,"source":"tipranks_highlight","symbols":["LU2210150020.SGD","BK4216","LU0266013472.USD","LU2210149790.SGD","LU2211815571.USD","PLNT","LU0390134368.USD","LU2095319765.USD","LU2125909247.SGD","LU2125909593.SGD","LU1923622614.USD","LU0053671581.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2660460571","title":"Planet Fitness is Maintained at Equal-Weight by Morgan Stanley","url":"https://stock-news.laohu8.com/highlight/detail?id=2660460571","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2660460571?lang=en_us&edition=fundamental","pubTime":"2026-08-18 21:13","pubTimestamp":1787058780,"startTime":"0","endTime":"0","summary":"Ratings actions from Benzinga: https://www.benzinga.com/quote/PLNT/analyst-ratings","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["LU2125909593.SGD","LU0266013472.USD","LU0390134368.USD","LU1923622614.USD","LU2095319765.USD","LU2210149790.SGD","LU0053671581.USD","LU2211815571.USD","BK4216","PLNT","LU2210150020.SGD","LU2125909247.SGD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2660610794","title":"Analysts Offer Insights on Consumer Cyclical Companies: Planet Fitness (PLNT) and eBay (EBAY)","url":"https://stock-news.laohu8.com/highlight/detail?id=2660610794","media":"TIPRANKS","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2660610794?lang=en_us&edition=fundamental","pubTime":"2026-08-18 19:10","pubTimestamp":1787051416,"startTime":"0","endTime":"0","summary":"Analysts have been eager to weigh in on the Consumer Cyclical sector with new ratings on Planet Fitness (PLNT) and eBay (EBAY). Planet Fitness (PLN...","market":"us","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tipranks_highlight","url":"https://www.tipranks.com/news/blurbs/analysts-offer-insights-on-consumer-cyclical-companies-planet-fitness-plnt-and-ebay-ebay-blurbs-news-3?utm_source=itigerup.com&utm_medium=referral","rn_cache_url":null,"directOrigin":true},"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.tipranks.com/news/blurbs/analysts-offer-insights-on-consumer-cyclical-companies-planet-fitness-plnt-and-ebay-ebay-blurbs-news-3?utm_source=itigerup.com&utm_medium=referral","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"0","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tipranks_highlight","symbols":["BK4588","LU1623119135.USD","LU0868494617.USD","LU1280957306.USD","LU1923622614.USD","PLNT","LU0868494708.USD","LU2210149790.SGD","LU1854104046.USD","CLIX","LU0476273544.USD","LU0942090050.USD","ONLN","EBAY","LU1059921491.USD","BK4216","LU2211815571.USD","LU2095319765.USD","LU0053671581.USD","BK4220","LU0444973449.USD","LU0640476718.USD","LU1712237335.SGD","LU0444971666.USD","LU1642822529.SGD","LU2210150020.SGD","LU0957808578.USD","LU1815336760.USD","BK4122","LU2125909247.SGD","BK4524","LU2125909593.SGD","BK4585","LU1854103824.USD","LU0266013472.USD","LU0390134368.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2660465078","title":"Morgan Stanley Adjusts Price Target on Planet Fitness to $51 From $47, Keeps Equalweight Rating","url":"https://stock-news.laohu8.com/highlight/detail?id=2660465078","media":"MT Newswires Live","labels":["express"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2660465078?lang=en_us&edition=fundamental","pubTime":"2026-08-18 17:43","pubTimestamp":1787046198,"startTime":"0","endTime":"0","summary":"Planet Fitness (PLNT) has an average rating of overweight and mean price target of $66.25, according to analysts polled by FactSet.(MT Newswires covers equity, commodity and economic research from maj","market":"sg","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["rate","earning"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.mtnewswires.com/","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"express","news_rank":0,"length":0,"strategy_id":0,"source":"mtnewswires_news","symbols":["PLNT"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2659902388","title":"Planet Fitness Traffic Holds Steady as Life Time Shows Growth Runway","url":"https://stock-news.laohu8.com/highlight/detail?id=2659902388","media":"Dow Jones","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2659902388?lang=en_us&edition=fundamental","pubTime":"2026-08-13 02:30","pubTimestamp":1786559400,"startTime":"0","endTime":"0","summary":"1430 ET - July fitness data points to continued stability at Planet Fitness, while supporting a bullish view on Life Time Group, according to Jefferies in a research note. Planet Fitness foot traffic rose around 1% in July, about the same as June, while web visits climbed around 33% last month following a 36% rise in June, the analysts say. \"2Q showed the business holding its shape with the guide intact and no negative 2H comp,\" the analysts add. Life Time web traffic increased about 32% in July following a 31% rise in June, and Jefferies says its 2Q results showed continued productivity gains from pricing, mix improvement and higher member engagement. These trends, along with other positives, should provide \"a long runway for earnings growth & multiple expansion,\" the analysts say.","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["LTH","LU2125909247.SGD","LU0053671581.USD","LU0266013472.USD","LU0390134368.USD","PLNT","LU1878469433.USD","LU2125909593.SGD","LU2210149790.SGD","LU2211815571.USD","LU1923622614.USD","BK4216","LU2095319765.USD","LU2210150020.SGD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2658718947","title":"Planet Fitness Director Makes Bold Insider Move That Could Signal Big Potential","url":"https://stock-news.laohu8.com/highlight/detail?id=2658718947","media":"TIPRANKS","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2658718947?lang=en_us&edition=fundamental","pubTime":"2026-08-12 10:03","pubTimestamp":1786500238,"startTime":"0","endTime":"0","summary":"New insider activity at Planet Fitness ( ($PLNT) ) has taken place on August 11, 2026. Planet Fitness has drawn notable insider attention as Direct...","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"tipranks_highlight","url":"https://www.tipranks.com/news/insider-trading/planet-fitness-director-makes-bold-insider-move-that-could-signal-big-potential-insider-trading-news?utm_source=itigerup.com&utm_medium=referral","rn_cache_url":null,"directOrigin":true},"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.tipranks.com/news/insider-trading/planet-fitness-director-makes-bold-insider-move-that-could-signal-big-potential-insider-trading-news?utm_source=itigerup.com&utm_medium=referral","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"tipranks_highlight","symbols":["LU2125909593.SGD","LU1923622614.USD","LU2095319765.USD","BK4216","LU0266013472.USD","LU2210149790.SGD","LU2211815571.USD","LU0053671581.USD","LU2210150020.SGD","PLNT","LU0390134368.USD","LU2125909247.SGD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2658946846","title":"Direktur Planet Fitness Stephen Spinelli Jr Akuisisi 10.000 Saham Senilai $492.800","url":"https://stock-news.laohu8.com/highlight/detail?id=2658946846","media":"Reuters","labels":["shareholding","insiderTrades"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2658946846?lang=en_us&edition=fundamental","pubTime":"2026-08-12 05:10","pubTimestamp":1786482625,"startTime":"0","endTime":"0","summary":"Direktur Planet Fitness Stephen Spinelli Jr akuisisi 10.000 saham senilai $492.800Direktur Planet Fitness, Stephen Spinelli Jr, memborong 10.000 saham Class A.Harga pembelian rata-rata tertimbang USD 49,28 per saham.Kepemilikan langsung naik menjadi 45.516 saham Class A.Disclaimer:This news brief was created by Public Technologies  using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Planet Fitness Inc. published the original content used to generate this news brief via EDGAR, the Electronic Data Gathering, Analysis, and Retrieval system operated by the U.S. Securities and Exchange Commission , on August 11, 2026, and is solely responsible for the information contained therein.","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260811:nNDL6QvJx:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":"Direktur Planet Fitness Stephen Spinelli Jr Akuisisi 10.000 Saham Senilai $492.800","news_tag":"shareholding,insiderTrades","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["LU2210150020.SGD","LU0266013472.USD","LU1923622614.USD","LU2125909247.SGD","LU2125909593.SGD","LU0053671581.USD","LU2211815571.USD","PLNT","BK4216","LU2210149790.SGD","LU0390134368.USD","LU2095319765.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2657628874","title":"Planet Fitness Faces H2 Deceleration, Marketing, Pricing Uncertainty, RBC Says","url":"https://stock-news.laohu8.com/highlight/detail?id=2657628874","media":"MT Newswires Live","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2657628874?lang=en_us&edition=fundamental","pubTime":"2026-08-08 01:04","pubTimestamp":1786122294,"startTime":"0","endTime":"0","summary":"Planet Fitness' (PLNT) Q2 results came in slightly ahead of Street expectations and management largely reiterated its 2026 outlook, but the company faces a notable deceleration in second-half same-sto","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.mtnewswires.com/","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"-1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"mtnewswires_news","symbols":["PLNT","LU0266013472.USD","LU2210150020.SGD","LU0390134368.USD","BK4216","LU2210149790.SGD","LU2211815571.USD","LU2125909247.SGD","LU1923622614.USD","LU2125909593.SGD","LU0053671581.USD","LU2095319765.USD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2657649106","title":"RBC Adjusts Price Target on Planet Fitness to $65 From $70, Maintains Outperform Rating","url":"https://stock-news.laohu8.com/highlight/detail?id=2657649106","media":"MT Newswires Live","labels":[],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2657649106?lang=en_us&edition=fundamental","pubTime":"2026-08-07 21:26","pubTimestamp":1786109210,"startTime":"0","endTime":"0","summary":"Planet Fitness (PLNT) has an average rating of overweight and mean price target of $68.38, according to analysts polled by FactSet.(MT Newswires covers equity, commodity and economic research from maj","market":"fut","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":["rate"],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://www.mtnewswires.com/","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"","news_rank":0,"length":0,"strategy_id":0,"source":"mtnewswires_news","symbols":["PLNT"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2657663969","title":"The Joint Corp Q2 Revenue Beats Estimates, Reiterates 2026 Outlook","url":"https://stock-news.laohu8.com/highlight/detail?id=2657663969","media":"Reuters","labels":["dataReport","express"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2657663969?lang=en_us&edition=fundamental","pubTime":"2026-08-07 04:52","pubTimestamp":1786049575,"startTime":"0","endTime":"0","summary":"The Joint Corp Q2 revenue beats estimates, reiterates 2026 outlookOverviewUS chiropractic clinic franchisor's Q2 revenue rose 14%, beating analyst expectationsAdjusted EBITDA from continuing operation","market":"nz","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"en","translate_title":"","themeId":null,"theme_name":"","theme_type":"","isJumpTheme":false,"source_url":"https://api.refinitiv.com/data/news/v1/stories/urn:newsml:reuters.com:20260806:nL1N4431GP:1","is_publish_highlight":false,"source_rank":0,"column":"","sentiment":"1","news_top_title":null,"news_tag":"dataReport,express","news_rank":0,"length":0,"strategy_id":0,"source":null,"symbols":["QSR","LU2210150020.SGD","LU0266013472.USD","BK4216","LU2095319765.USD","BK4209","LU0053671581.USD","LU0390134368.USD","LU0012050646.USD","PLNT","BK4185","LU2210149790.SGD","USPH","LU1923622614.USD","LU2125909247.SGD","JYNT","LU0106261612.USD","LU2211815571.USD","LU2125909593.SGD"],"isVideo":false,"video":null,"gpt_icon":0},{"id":"2657077668","title":"Xponential Fitness Q2 Hit by Lower Equipment, Merchandise Sales, Cuts 2026 Outlook","url":"https://stock-news.laohu8.com/highlight/detail?id=2657077668","media":"Reuters","labels":["dataReport","express"],"top":-1,"itemType":null,"share":"https://ttm.financial/m/news/2657077668?lang=en_us&edition=fundamental","pubTime":"2026-08-07 04:41","pubTimestamp":1786048864,"startTime":"0","endTime":"0","summary":"Xponential Fitness Q2 hit by lower equipment, merchandise sales, cuts 2026 outlookOverviewU.S. boutique fitness franchisor's Q2 revenue fell 13% yr/yr on lower equipment and merchandise salesAdjusted 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